How to Gain the Most out of Playing Musical Instrument?

People say wealth without health is not real wealth, because in the end if we want to enjoy wealth to the fullest, we still need to be healthy. No matter from which cultural points of view we see health and sickness, it transcends all humans that health is something very valuable. Thus, taking care of our health should always be one of the priorities in life.

If we are in our prime in life and can independently make choices for ourselves, taking part in activities that can help to foster and maintain health can be the best investment for our future. Then, why not pick for ourselves a musical instrument to play? Do you know that playing musical instrument as an ongoing activity can promote our health? There are a few music course in Singapore that caters to people of all ages. Let’s check out what others know about the health benefits of playing instruments.

We begin with what Bell Music had published in their blog on the health aspects of playing musical instruments.

Keep the blood pressure low by playing musical instrument

Music has been linked to lower blood pressure, lower levels of stress and a lower heart rate according to Suzanne Hanser of the Music Therapy department at the Berklee College of Music in Boston, who continues on to say “There is also increasing evidence that making music enhances the immunological response, which enables us to fight viruses”. Read more here!

Facing life today chock-full of stress had caused many people to suffer from high blood pressure. Knowing that playing musical instrument can help lower it, why not join the bandwagon of musical instrument players early on before the illness sets in. Other than that, it can help to lower your heart rate, which can affect your health in tremendous ways and prevent potential heart diseases. Your heart will be working more efficiently pumping blood to every corner of your body.

Not only that, playing musical instrument can increase the defense system of our body. Our immune system will be stronger and thus make us less fallible to common sicknesses such as flu, fever and such. This will contribute to better productivity and more satisfaction with life generally. While our hands and feet are trying to be in harmony with the required movements of playing musical instruments, our whole body are enjoying the melodious sounds and at the same time building its health. It is so amazing to think about!

Peggy Giakoumelos shared an interesting piece on SBS News. It tells about how playing musical instrument can help the seniors to maintain their health.

Strengthen your hand muscles, seniors!

“So what I wanted to do was a research study looking at people over the age of 65 to see if they could learn to play the piano over a period of six weeks and how that would help their hand function in daily life.”

After a six-week course of music lessons earlier this year, Dr MacRitiche looked at how the lessons affected hand function in daily life and said the results were positive.

“They did show increases in their processing speed being able to do tasks a little bit faster and we also saw that the connection between their brain and their hand muscles was a lot stronger,” she said. Read more here!

It is very common for the seniors to feel restricted by their declining ability related to fine and gross motor movements. Their joints are becoming more stiff and the muscles weaker due to hormonal changes and process of ageing. This is where and how playing musical instruments can help the seniors.

Due to the practice involved when playing musical instruments, the hand muscles can be strengthened and that helps the seniors to move their hands and fingers more comfortably to do other ordinary daily activities. There are of course many other health benefits for the seniors, but being able to move about freely with less pain and discomfort is already a major relief for them.

Let us read another article on Psychology Today written by Christopher Bergland to know what it says about the health benefit of playing musical instrument.

Your brain needs to be healthy too, and playing musical instrument does help

“All these findings ultimately could lead to improved therapies for people with brain injuries or learning disabilities,” Schlaug said. Adding, “Music might provide an alternative access into a broken or dysfunctional system within the brain. Music has the unique ability to go through alternative channels and connect different sections of the brain.”

The brain can be affected when it gets injured for example due to accident or stroke. When the brain is affected, the whole life of a person changed. It is not easy to look after a brain-injured patient, because the process of recovery can stretch for many years. Musical therapy involving playing of musical instrument is an alternative to medical and other types of treatment available.

By playing musical instrument, the brain can be trained to be active again and the benefits can be likened to giving physiotherapy to the body parts involved in physio treatment. The word amazing is not enough to describe all the health benefits that playing musical instrument can give to us. But merely reading this article does not suffice and can produce no health effect. Pick one instrument today and start to play! See for yourself how it changes your life for the better.

How can learning music inspire creativity among children?

Music is a medium which always inspires children and has been scientifically proven to stimulate children in varied ways. It makes them calmer and restrained individuals and also instills the love for art and creativity. As an experiment you could try watch the behavior of your children when you play soothing and calm music versus when there is no music at all. There will definitely be a difference in the way they react to things, especially to things that they dislike. They might not start liking it all of a sudden but they will definitely show some amount of tolerance..

If you are looking to pick up Drum Classes in Singapore, whether you are an adult or a child, you should consider Ossia Music School. They not only offer classes across all skill levels, but also short series of classes if you are not ready to commit long-term. Check out drumming classes Ossia at their website above today.

The profound effect of music

The effect of music on your child’s brain is profound and doctors as well as researchers suggest that children should be exposed to good music right from the womb. The mother should either sing to the child or she should play soft and melodious music to help the child appreciate music right from the very beginning. In-fact doctors have also suggested that children should be exposed to classical forms of music to help develop their brains and also make them more disciplined and rooted to their culture.

How does music aid creativity

Music is known to foster and aid creativity. In order to witness how it works it’s magic upon children. You can put on some melodious piece and ask your child to draw, paint or make something. On another day you can help your child do the same activity but this time without any music playing in the background. You will definitely see that there would be a difference in approach and a difference in the quality of their art and craft. Music is known to be a great stimulant and children respond to music like fish in water. It come naturally to them as they are free spirited and their childlike innocence thrives and flourishes even more when they listen to music. They can also take percussion to percussion instruments as a hobby and go for drum lesson Singapore.

Make your child listen to great music almost everyday

You can make an effort to expose your child to music from all across the world so that he or she is well versed with all kinds of music from very early on. This will help him calm down and come out of stressful situations in a restrained and productive manner. You should also reiterate the benefits of music and how it helps in making her more creative.

What is Conversion Marketing?

Digital marketing is not simply about creating customer awareness and getting them to click on weblinks and visit websites but, most importantly, about influencing them and converting their visits into sales. To this end, conversion marketing employs tactics and strategies that encourage customers to act in a way as desired by the marketers. Basically, a browsing or visiting customer is influenced to become a paying customer through methods like special offers and discounts. The effectiveness of conversion marketing is measured by conversion rates, which is what most digital marketers use to measure the success of their marketing efforts and campaigns. Conversion rate is calculated as the percentage of site visitors who act in the marketers’ desired manner.

How does conversion marketing work?

business man wondering

E-commerce sites need carts filled and checked out, other sites which focus on content (like news, information, and videos) would like visitors to click on the ads that they host. The first thing that a website needs to accomplish is to get the visitor to stick around for longer than a couple of seconds. Most visitors will have found the site through search engines while looking for something they are interested in, so they are prime for conversion. Conversion hooks are tactics that can be used to grab the customer’s attention for longer. Web design, attractive landing pages, use of video and pictures, well formatted information, and using keywords are some examples of conversion hooks.

Web layout and ease-of-navigation plays an important role in determining whether someone will stick around or not. Another crucial aspect is the information provided – customers will convert their visits to buys if you have provided them with all the necessary information they require about a product or service. Special offers relating to the customer’s keywords is a guaranteed to attract longer attention, giving companies the perfect opportunity to pitch a convincing sale to the visitor.

Content-based websites use tactics that are different from e-commerce websites. For them, good quality and original content is what will make visitors browse their site for longer. Interesting and informative content, and pictures and videos with captions will keep them engrossed and more likely to click on ads. For content-based sites, ad clicks count as conversions.

A higher conversion rate leads to higher income. To get the most out of your search marketing efforts, consult expert digital marketing agencies in Singapore to help get the conversions.

Trends In Online Advertising

People remember intelligently written or made ads. But the purpose of a company’s advertisement is not for entertaining people but for selling to them the products or services they are offering. This means right ads must be created and they should reach the right people. Not only that, these ads should reach them at the right moment as well.

Companies should also remember that innovations are taking place at a rapid pace in the advertisement field. So, old tactics become obsolete quickly. But the biggest advantage of these innovations is that the new technologies usher in new opportunities. Let us look at some of the trends in online advertising.

1. Advertisement through mobile videos

A study reveals that 30% of online videos are played on mobiles and this is likely to go up thanks to the increase in consumption of smartphones and tablets. The popularity of ‘phablets’ is also growing rapidly and so, advertisement through mobile videos is certain to grow also. Since people spend more time on looking at their phones, this form of online advertisement will continue to dominate in future also.

2. Native advertising

Expenditure on native advertising was $3.2 billion during 2014 and it is likely to go up to $8.8 billion in 2018. Native ads are those ads that emulate the style and contents of the sites on which they appear. Blog posts of long form, videos or infographics that do not directly promote a product but inspire the purchase decision of people in a subtle manner belong to this category. But native ads are typically followed with disclaimer tags like “promoted by”, “paid post” or “sponsored content.”

3. Viewable impressions

The recent innovation in the viewability technology has led to the advertising model that is known as “viewable impressions. Earlier, there were several frauds in digital advertisement. But this innovation has eliminated the risks involved in them.

The best benefit of viewable impressions is that advertisers are charged only if their ad appears for a certain minimum duration on the screen of the user. So, this trend will also dominate the online advertising scene.

4. Behavioral data

Instead of squandering money on new channels, payments models and other tactics that may be effective only if the right audience sees the ads, businesses can target the right customers by efficiently using behavioral data. This is called behavioral targeting in the online advertising parlance.

Business people should remember that Online advertising Singapore trends will continuously be changing because habits, preferences and tastes of people keep changing. So, entrepreneurs should follow the trends closely and adopt the ones that suit them.

Setting Up Facebook Ads: 5 Tips That Ensure Success


Unless you don’t have access to internet, you would know the importance of social media marketing in today’s competitive business environment. And although every social networking platform offers your brand the exposure to market, Facebook still remain the leader of the pack with over a billion users. Starting an ad campaign on Facebook can produce great results for the business and it’s relatively inexpensive. Following are 5 tips to set up an effective ad campaign on Facebook:

1. Use striking images: It’s a known fact that posts with images gain more traction than regular text post, because it’s more appealing to the audience and we invariably get attracted to graphical representation of facts. Use catchy images, relevant to your business and take advantage of this great feature.

2. Align ads with campaign landing page: Alignment of ad with the landing page ensures a higher conversion rate, as the users expect an identical content on the page that the ad promises. It not only helps your brand gain credibility but also reduces ad expenses, as a clear ad campaign optimizes the money spent on it.

3. Target new customers with like campaign: Setting up a like campaign allows you to exclude users who are already following your page. It’s a common practice to exclude the existing customers from a campaign because the purpose behind an ad is to drive additional customers and not to show it to those who already like your page. For targeted customers in Singapore, focus on Facebook marketing in Singapore and drive relevant traffic.

4. Use geographical targeting: You need to optimize your spending while creating an ad campaign. Setting ads targeting specific geographical locations helps you eliminate irrelevant impressions. For a local business in Singapore, you would want to target customers in and around Singapore by using geographical targeting option while creating an ad campaign.

5. Create unique ads for different audience: For better targeting, you can create separate ad sets for different audiences. Based on the products or services you offer, you can target a specific audience who would be interested in the particular product you are marketing in an ad campaign. This helps you achieve a better conversion rate and higher engagement.

Creating an effective ad campaign is all about knowing the platform and its features. Facebook offers a host of features that can be used to understand how your ads are performing, who exactly are interested in your ads, and how can you improve your techniques to achieve maximum results from your Facebook marketing in Singapore.